Enriching Your Contacts
Most contact databases are full of half-records — a name and an email, and nothing else. Enrichment apps fill in the rest from outside sources.
ContactDrive has four, and which you want depends on what's missing and what you're willing to spend.
The options
- Social Enrichment — LinkedIn, X, current employer, role, photo.
- Premium Enrichment — a verified work email and direct phone for someone you only know by name or LinkedIn profile.
- Voter Enrichment — voter file detail, for political and advocacy work.
- FullContact — social profiles, employer, location, and photo using your own FullContact subscription.
The first three are billed through ContactDrive credits. FullContact uses a subscription you hold directly with FullContact, which is the better deal if you already have one.
How enrichment behaves
Two rules hold across all of them, and they're the ones that matter:
Your data wins. Enrichment backfills fields that are empty; it does not overwrite what you already have. A name you typed is not replaced by a name from a data provider.
Nothing is silently lost. Where a field holds a list — organizations, addresses, websites — enrichment appends rather than replaces, with light deduplication.
The result is that running enrichment is a low-risk operation. The worst case is that it adds nothing.
Credits
Metered enrichment draws down your workspace credit balance. Set up auto-refill on Credits if you're running enrichment regularly, and set the monthly cap to a number you're comfortable with — that cap is what keeps a large run from becoming a large invoice.